“The phones have been ringing off the hook all week,” said Dash managing director Brian Ching, a former member of the U.S. men’s national team. “We have already eclipsed our biggest all-time crowd. Carli did more for our ticket sales in 15 minutes than we could have done in a year. Of course, we put out special ads, have been reaching out to people online, but the greatest advertisement for these players is what they did last Sunday in Vancouver.”
The key, Ching said, is to get fans into the stadium and then give them a memorable experience so they will come back.
“The first step is getting people to know we have a women’s league,” Ching said. “A lot of people, including our local media, didn’t even realize Carli plays on a team in our town until the knockout rounds of the World Cup. That U.S. team has brought more than a spotlight to our league, it has put sunshine on us. People in Houston now know Carli plays here, Meghan plays here, Morgan plays here. The whole league needs that.”